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CC Sabathia Is Dwarfed by Scott Van Pelt in ESPN's New SportsCenter Ad
CC Sabathia is a large man, but he's not technically wearing a fat suit. That latter fact—and not just his slimming New York Yankee pinstripes—gives Sabathia the advantage over the horizontally...
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Old Spice Rolls Out World's First Scratch-and-Sniff Banner Ad
More goofiness from Old Spice and Wieden + Kennedy—a scratch-and-sniff banner ad, which of course they're calling the world's first. It's running over on The Onion's sports section. Clicking on it...
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Coke Runs First All-Digital Effort, Focusing on Teens and Mobile
Coca-Cola has emerged from an extensive round of teen panels and believes it knows what those kids want from the brand—fun, "snackable" digital experiences that center on mobile consumption over...
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Nathan Sorrell, Overweight Jogger From Famous Nike Ad, Loses 32 Pounds
Nathan Sorrell, the heavy kid from Nike's infamous "Jogger" ad by Wieden + Kennedy, has lost 32 pounds since last summer—and plans to lose 30 more. The London, Ohio, native, now 13, returned to the...
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YouTube's 10 Most-Watched Ads in April
It's shaping up to be an astonishing spring for ads on YouTube. In March, Pepsi MAX's Jeff Gordon spot screeched its way to 33 million views, or about 13 million more than 2012's most-watched spot did...
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McCann in Melbourne Wins at One Show
McCann in Melbourne took the top honors at the 2013 One Show with its charmingly macabre "Dumb Ways to Die," an animated public-safety announcement (watch it below) for client Melbourne Metro. The...
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Ad of the Day: P&G
Procter & Gamble is back to celebrating moms, in time for their big day. The packaged-goods giant has released a beautifully crafted four-minute video looking at the life of Eunice Kennedy...
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Ad of the Day: Old Spice
He's the man your man could shave like. Terry Crews, the most notable Old Spice guy these days—last seen in the amusing Muscle Music interactive campaign last fall—is back in a pair of new Old Spice...
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Ad of the Day: Nike
The consensus around these parts over the years has been that Roger Federer is a singularly awkward brand spokesman. But that's not entirely fair. All you have to do to make a successful Federer spot...
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Dish Network's Search for a Digital Agency Down to Finalists
Dish Network confirmed it is in the midst of a digital agency search, which is in its late stages. The incumbent is Booyah Advertising, of Westminister Colo. A Dish spokesman declined to identify the...
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And the 2013 Grand Effie Goes to ...
Wieden + Kennedy’s two-year stranglehold on the Grand Effie has ended. Instead, the top prize at the 45th annual Effie Awards on Wednesday night went to 72andSunny for its “The Vet and the n00b”...
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Ad of the Day: Dodge
It's the rare commercial that you wish went on longer. But such is the case with this 30-second Dodge Charger spot advertising the Chrysler brand's tie-in with the groundbreaking TV show/video game...
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Ad of the Day: Heineken
Heineken is out with its latest ad featuring a worldly man. And boy, is he worldly. In "The Voyage," created by Wieden + Kennedy in Amsterdam, our hero is a traveler. He arrives in India, and is right...
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YouTube's 10 Most-Watched Ads in May
Let the games begin! Sony and Microsoft stormed Adweek and YouTube's Ads Leaderboard in May as both companies introduced their next-gen gaming consoles—the PlayStation 4 and Xbox One—in teaser videos....
View ArticleDirecTV, P&G Win AICP Best in Show
DirecTV's "Cable Effects" and P&G's "Best Job" took the highest honors at the 2013 Association of Independent Commercial Producers' annual awards show Thursday night."Cable Effects," won Best in...
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W+K's Journey With Heineken Leads to Grand Prix in Creative Effectiveness
CANNES, France—Wieden + Kennedy in Amsterdam picked up the Grand Prix in Creative Effectiveness here tonight for its remarkable Heineken campaign, which helped boost sales of the Dutch brewer's...
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Stride Gum Makes a Gaming App That You Control by Chewing
"Everyone wants to control video game characters by chewing. Right? Right?!" Working off a brief that apparently read something like that, Stride Gum, Wieden + Kennedy London and Johnny Two Shoes have...
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The World's Best Commercials, 2012-13
It was a long haul of judging for Sir John Hegarty, Joe Pytka and their jury teams at the Cannes Lions International Festival of Creativity last week. Hegarty's Film Lions jury watched 3,125...
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Ad of the Day: Nike
Not long ago, many people would have loved to have a direct line to LeBron James's answering machine—to leave him a nasty message, or 10. Times have changed, to the point where many people might...
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Nike Gives Kevin Durant a Second Chance at Being Drafted First
"He can't ball, he just tall." With smack talk on his sneering lips, 5-foot-9 forward Anton Barrels makes his commercial debut in this Nike Basketball spot from Wieden + Kennedy, set during a shirt vs....
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